A cynic might conclude that Moonpig’s core business model is built on a trend that’s on the wane. Surely ever fewer of us are sending birthday, Christmas and greetings cards to our friends and relatives; isn’t that all a little passé?
Well, it turns out perhaps not. That we are still sending cards, increasingly online, and doing so with gifts attached, helped Moonpig to complete a multibillion-pound listing at the beginning of the month and join Dr Martens, the boots and shoes retailer, as one of the year’s early big IPO blowouts.
It came to market flushed with the success of runaway sales during the months of lockdown, as customers flocked to its site as a way of reaching out to loved ones.
But the